This ad is about believing in yourself and accomplishing success, not just for you, but for those who helped get you there.
Irving’s father sacrificed a lot in order to give Kyrie the opportunity to chase his dreams. He speaks about his mother and his father sacrifices. Nike always does a great job with stirring up inspiration through influential leaders.
Nike also used a real example to get to the emotional side of consumers by showing them how relatable someone as successful as Kyrie Irving really is.
Many people believe Nike are just great advertisers, I always believed they truly care about athletes, their dreams, and their struggles. Nike is one of few companies who against goes against the grain by sticking to what they always believe in and showing their true colors have always been the same and will never change.
Social Media Ad Impact 