Amazon recently aired one of its Holiday 2018 ads and I am sure we have all seen it or at least have heard it to the point where you can hear someone humming or singing the song out loud in public.
The ad begins with a little girl and an Amazon box. The unopened box begins to sing to the girl and the girl turns her head, amazed! This is in resemblance to the believing in miracles mentality of the holiday spirit.
The ad begins to pick up with other boxes singing while people watch amazed and happy.
It targets anyone and everyone. With people of all shapes and sizes, there is someone from all kinds of background in the ad. It touches everyone with a warm cheerful song that brings in the holiday spirit.
This ad is different from the rest because it hits every possible consumer. Amazon being basically an online shopping mall lets people wonder what is in the box and for who. It does not promote one particular product (although Amazon managed to give a shout out to its Alexa) but it promotes their service.
Amazon’s service is the ability to find just about anything for anyone and it sure made me want to shop through them in order to make someone’s day.
Check out their ad and comment to let us know what ads gets you in the holiday spirit!
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